Marginal Revenue Calculator
Calculate marginal revenue from initial and final revenue and quantities, change in revenue and quantity, or price and elasticity components.
What is Marginal Revenue?
Marginal revenue (MR) is the additional income generated by selling one extra unit of a product or service. It helps businesses measure how total revenue scales with increases in sales volume.
Marginal Revenue Formula
The marginal revenue formula divides the total change in revenue by the change in quantity sold:
\[ \text{Marginal Revenue (MR)} = \frac{\Delta TR}{\Delta Q} = \frac{\text{TR}_2 - \text{TR}_1}{Q_2 - Q_1} \]
Where:
- $\Delta TR$: Change in total revenue (Final Revenue - Initial Revenue).
- $\Delta Q$: Change in quantity of units sold (Final Quantity - Initial Quantity).
Profit Maximization Rule ($MR = MC$)
In microeconomics, a firm maximizes profit at the production quantity where marginal revenue equals marginal cost:
\[ \text{Profit Max Output} \implies MR = MC \]
- If $MR > MC$: Producing and selling more units increases overall net profit.
- If $MR < MC$: Producing and selling additional units reduces net profit because costs outweigh revenues.
- If $MR = MC$: Total profit reaches its theoretical maximum point.
Related Tools
- Marginal Cost Calculator - Calculate additional cost per unit produced.
- Profit Margin Calculator - Calculate net profit margin and gross profit margin percentages.
Frequently Asked Questions
Is marginal revenue always equal to price?
In a perfectly competitive market, price is constant, so marginal revenue equals price ($MR = P$). In a monopoly or imperfect market, selling more requires dropping the price, so $MR < P$.
Can marginal revenue be negative?
Yes, if lowering the price to sell additional units causes total revenue to drop below previous levels, marginal revenue becomes negative.
How does price elasticity affect marginal revenue?
When demand is elastic, lowering prices increases total revenue ($MR > 0$). When demand is inelastic, lowering prices decreases total revenue ($MR < 0$).