UTM Builder
Build UTM-tagged URLs with source, medium, campaign, content, and term parameters for marketing analytics.
UTM Builder
The UTM Builder creates campaign tracking URLs by appending UTM parameters to any website link. UTM tags help you measure traffic sources in Google Analytics and other marketing platforms. After building your URL, use the URL Parser to inspect query parameters, the URL Encoder to encode special characters, or the Meta Tag Generator to optimize landing page metadata.
UTM Parameters Explained
- utm_source — Identifies the traffic source (e.g., google, newsletter, facebook).
- utm_medium — Describes the marketing medium (e.g., cpc, email, social).
- utm_campaign — Names the specific campaign (e.g., spring_sale, product_launch).
- utm_content — Differentiates similar links within the same campaign (e.g., banner_ad, text_link).
- utm_term — Tracks paid search keywords.
Example
Input URL: https://example.com/pricing
Output URL: https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
Frequently Asked Questions
What are UTM parameters?
UTM parameters are query string tags added to URLs to track where website traffic comes from in analytics tools like Google Analytics.
Which UTM parameters are required?
Only utm_source and utm_medium are typically required for meaningful tracking. utm_campaign, utm_content, and utm_term are optional but recommended for detailed reporting.
Do UTM parameters affect SEO?
UTM parameters do not directly affect search rankings. They are used for analytics tracking. Use canonical tags if duplicate URL variants are a concern.
Can I use this tool with existing query strings?
Yes. The UTM Builder preserves existing URL parameters and appends UTM tags. If a UTM parameter already exists, it will be updated with the new value.
What naming conventions should I follow?
Use lowercase, underscores or hyphens instead of spaces, and keep names consistent across campaigns. For example, use "spring_sale" instead of "Spring Sale".
Is my data stored on a server?
No. URL building happens entirely in your browser. Nothing is sent to or stored on our servers.
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